The Global SEO Service Market, valued at approximately USD 81.46 billion in 2024, is projected to grow to USD 171.77 billion by 2030, with a CAGR of 13.24% from 2025 to 2030, according to MarkNtel Advisors. This growth is fueled by rapid digitalization, the rise of e-commerce, and intense business competition. Governments are also investing in digital infrastructure, creating significant opportunities. Collaborations between e-commerce platforms and SEO providers are enhancing website visibility. Furthermore, the integration of AI in SEO is revolutionizing service delivery, increasing efficiency and automation. However, challenges like high costs of tools and frequent algorithm changes by search engines, such as Google, pose obstacles, especially for SMEs and startups.
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SEO Services Market Trend and Growth Opportunities -
- Government Support for Digital Expansion
The rapidly rising digitalization is being bolstered by government initiatives globally, creating significant opportunities for the Search Engine Optimization (SEO) services industry. Countries like India, China, and the U.S. are investing in policies that enhance digital infrastructure, such as India’s National Broadband Mission 2.0, aiming to connect rural areas.
- Impact of Digital Economy Strategies
Various nations are introducing comprehensive digital economy strategies to support businesses and foster growth. For example, Australia is investing USD 800 million in its Digital Economy Strategy 2030 to assist small and medium enterprises. Germany’s Digital Strategy (2025) further illustrates this trend, promoting smart services and increased digitalization.
- Rise of AI-Enabled SEO Services
The integration of Artificial Intelligence into the SEO service sector is revolutionizing how optimization tasks are performed. Tools like Jasper AI illustrate this shift, providing faster and more efficient solutions. Companies like Adobe and Taboola are leading the charge with innovative AI-powered SEO tools, driving significant transformations in the industry.
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SEO Service Market Segmentation Insight–
Divided By Service Type
◾ On-page Optimization
◾ Off-page Optimization
◾ Technical SEO
◾ Content Creation
◾ SEO Consulting
◾ Local and Hyperlocal SEO
◾ Others
Divided By Type of Entity
◾ Freelancers SEO Services
◾ Agencies SEO Services
According to Report, SEO services provided by the agencies are leading the market with a market share of about 55%.
Divided By Organization Size
◾ SMEs
◾ Large Enterprises
According to Report, Large Enterprises hold the largest market share of about 60%.
Divided By End User
◾ BFSI
◾ IT and Telecom
◾ E-commerce and Retail
◾ Travel and Hospitality
◾ Healthcare
◾ Education
◾ Media and Entertainment
◾ Others
Divided By Region
◾ North America
◾ South America
◾ Europe
◾ The Middle East & Africa
◾ Asia-Pacific
According to Report, North America is the leading region in the Global Search Engine (SEO) Services Market, accounting for more than 38%.
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SEO Services Market Share By Companies
Top SEO Service Provider/Companies global market are include:
◾ Semrush Holdings Inc.
◾ Ahrefs Pte Ltd.
◾ Moz Group LLC
◾ Screaming Frog Ltd.
◾ Yoast BV
◾ Surfer SEO Sp. z o.o.
◾ Webflow Inc.
◾ BrightEdge Technologies Inc.
◾ Conductor LLC
◾ SpyFu Inc.
◾ WebFX Inc.
◾ Ignite Visibility LLC
◾ iCONQUER Ltd.
◾ Mangools s.r.o.
◾ Loopex Digital
◾ Others
Industry Recent Development:
◾ 2025: Screaming Frog Ltd. launched SEO Spider 22.0, called Semantic Similarity Analysis, using LLM embedding with AI-powered tools. It uses large language models like OpenAI and Gemini to find pages with similar or low-value content by understanding their meaning, not just words, helping improve website quality and avoid duplicate issues.
Continue Your Search – Find More Reports on Related Markets
◾ Digital Marketing Market - https://www.marknteladvisors.com/research-library/digital-marketing-market.html
◾ Email Marketing Market - https://www.marknteladvisors.com/research-library/email-marketing-market.html
Key Questions Addressed in this Research Report (2020–2030FY)
◾ What is the projected size of the SEO services market by 2030?
◾ Which segments are expected to lead the SEO services market growth?
◾ What trends are shaping the future of SEO service providers?
◾ How will demand evolve for on-page and technical SEO services?
◾ What role will ecommerce SEO services play in market expansion?
◾ Which regions are forecasted to see the highest SEO services adoption?
◾ How will freelancers and agencies perform in the forecast period?
◾ What is driving the growth of managed and professional SEO services?
◾ What’s the outlook for local and hyperlocal SEO demand by 2030?
◾ How are SMEs and large enterprises expected to invest in SEO?
◾ Which industries will dominate end-user demand for SEO services?
◾ How are regulatory changes and standards influencing the market?
◾ What challenges might limit SEO service market growth through 2030?
◾ Who are the key players in the SEO services market during 2025–2030?
◾ What strategic insights does the report offer for long-term success?
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